Sodexho Prestige makes use of our AI e-Marketing Solution to promote venues and events to tens of thousands of clients and prospects.

Their business is very well segmented such that they are able to promote a range of venues to a range of markets, consequently, they have in excess of 20 templates and also form based landing pages.

A number of the templates have been designed and created as co-marketing campaigns supporting venues on behalf of Sodexho's clients such as HMS Belfast, the Winston Churchill War Museum, Epsom Race Courses, Blenheim Palace etc.

The solution provides an highly flexible and controlled method to contact clients and stay front-of-mind. Comprehensive reporting facilities in the standard AI solution provide information to their own Marketing team as well as to clients.

" In June 2005 we implemented Spira's AI eMarketing system, which has already provided savings of £10K. It also gave us the flexibility in producing multiple templates and managing the e-marketing process in-house. This gives us an opportunity for further segmentation and better targeting. Having worked with Spira in the past, we knew that they would be the best people for the job in hand. They know us, know our high standards, and they know how to exceed them every time."
Andrew Nicholson, Marketing Executive.

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