This system supplied to Morse and Sun Microsystems combines the e-marketing campaigning system with the micro-site capability and allows Morse/Sun to populate articles to a micro site and categorise them in any way, such as by Technology or by Partner/Manufacturer or both.

The articles are then populated into a micro site within www.morse.co.uk and they automatically provide the raw content for a monthly e-bulletin alongside some content that can be written and added specifically for each monthly bulletin via the AI content management system. In other words, the system is used to maintain product and partner related articles by category on a micro site and push this information to customers and prospects automatically.

This system works especially well as it combines a regular e-mailing campaign with the purpose of driving traffic to the site where users can read other related materials.

If, when they are driven to the site via links in the e-campaign, they can view the products catalogue or supporting sales or technically related material, they are more likely to respond well, refer colleagues to add themselves to the mailing list and, of course, make enquiries. Visitors also have the facility to search all of the bulletins ever published for further information.

Please see http://www.innovate-integrate.co.uk for more information.

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