With the Law Express CD-ROMs delivered and the new web site up and running, Law Express required the means to contact existing customers and inform them of their new web site and, most importantly, the new product offerings and services.

Law Express makes good use of the AI eMarketing solution by continually driving partial information to its customers which is linked to full detail on their web site, such as new legal information updates on the site or the CD-ROM(s), new entries within the professional service panel and personal or business advice.

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