BMW Touring Car Race Game and Viral e-Marketing campaign
This project involved developing a fully interactive online racing game (built using Flash). The game included:
- High score tables
- Race a friend
- A massive incentive
- Real donington race track
The game was promoted via our AI eMarketing solution and then game players were encouraged to challenge their friends to beat their own best times by allowing them to use forms within the game to send controlled emails to their friends who also registered to play the game.
The use of personalisation was particularly effective on this campaign. The eMarketing system was used to drive traffic to the game site and then we added the viral element.
If you want to see a great game and a great viral marketing campaign in action - follow this link....
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