How Do I Go About it?
As with all marketing campaigns, you need to consider the approach and plan:
- Who are your targets?
- How much will you need to sell/save to justify the campaign?
- Get your email lists
- Develop your message and method
- Deliver the campaign
- Follow it up
- Measure results
- Test a variety of offers, designs or incentives
- Measure improvements
- Repeat
To answer those previous two questions:
... Who will I send it to and what will I send?
let's move onto the next page...
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