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How Do I Measure Results and Follow Up?
The emailshot system you use needs to allow you to easily see the activity from your campaign. How you follow it up depends on your methods but the results could be:
- An email generated to a sales team when a user clicks on a trigger
- A different message is automatically sent to the user
- The user’s record or profile is updated
Your system might also let you know:
- How many emails were sent
- How many went undelivered
- How many duplicates there were
- How many users opted-out as a result of your campaign
- How many referrals there were (where your email was sent to someone else by your recipient)
To turn an email into a campaign, you need good reports and timely follow-up – in short you need a good system and agency to get you started and support you while you need it... that's where AI eMarketing steps in.
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