AI eMarketing in Brief
The AI eMarketing bolt-on is a full online web application designed to deliver all of the facilities you will need to build a web-campaign, deliver it to your prospects and follow-up on the results of the campaign. Moreover, it is built with such flexibility that the same system can be used to deliver newsletters, one-off articles and follow-up email bulletins.
Since AI eMarketing is a part of our Absolutely Interactive suite, it follows the same principle of ease-of-use, cost-effectiveness and high-capability that makes AI unique in the marketplace. The methods you use to build your newsletter or campaign are exactly the same as you’d use for creating web pages on your site. You can have custom-designed templates for your outgoing emails that can be personalised to the email recipient.
A typical process flow.......... achieved in less than 15 minutes:
This turns a cold call into a very warm lead. Often the sales person will be able to call the client as they are browsing the sales web site! Here's a quick overview of the key benefits of the system:
- Send and manage personalised rich-content emails to thousands of potential clients
- Drive customers/prospects to new products or service information on your website
- Your sales/marketing staff will be notified immediately via email when a prospect clicks any links in your campaign
- Which specific aspect of the campaign the prospect showed interest in
- How best to steer the follow-up sales call and be able to make the call while the lead is still warm
- Allow contacts within your database access to edit/update their details, proactively cleaning your contact data
- Importing customer data is easy – simply export your customer records into a CSV file, you can easily do this from most applications such as MS-Excel, MS-Access and ACT
- Easily avoid sending incorrect information to the wrong people! You can preview any campaign in terms of the outgoing email look and content and check who would be receiving it
- You can update your customer data manually, but much more importantly customer actions update the online database automatically allowing them to opt-in or out of subscriptions, and for you to see how they’ve reacted to your campaign
- Operate Results-Based Marketing Campaigns
- Turn Cold Calls into Warm Leads
This solution includes hosting, telephone support, training and a real opportunity to make a massive return on investment. There is a quarterly charge based on the number of emails that you send and this charge is anything up to 6 times cheaper than most competitive products.
For more detailed information about the features, benefits and cost of this proven solution please visit out dedicated AI eMarketing website.
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